Reasons for Studying English Translation Essay

Translation studies, in recent years, have become more prominent among different fields of study. Each year with more journals and essays being published concerning this major, more attention is focused on it and more students are attracted towards it. There are different reasons for people to focus on this field of study. Reasons such as field of interest, communication aims, job opportunities, etc are some of them which are explained in what follows. The firs reason for most translation students is that this major is included in their field of interest. This is an innate ability in some people to learn different languages easier and faster and therefore to make use of them to convey their messages and ideas to other people with different languages from theirs. In other words they enjoy communicating with people in two or more languages, so they might follow their interests and choose this major. The next is that the need for communication among people and governments increases day by day. People of different nations need to know about sciences and technologies newly discovered. To keep them informed about these new events, governments need translators to convey their scientists’ findings to the languages of other nations. This is also true about different cultures of different countries. All in all translation studies has made the communication between cultures and nation easier and more purposeful. Moreover, since this is a major involved in different majors and people need translators to translate contents of other sciences to other languages, there often seems to be many job opportunities for those interested in this subject matter. In short, it should be taken into consideration that different people have different reasons for choosing this major. But whatever the reasons might be translation studies has found its way among different majors and will progress to make communication even better and easier.

Argumentative Essay on Immigration

Illegal Immigration Amnesty There are many problems that the United States faces and the one that is causing several debates is illegal immigration. Thousands and thousands of illegal immigrants have come from many different places. All of them have different desires. One might want a safe future for their family, one is probably looking for a fresh start, or even a place to spread their knowledge. The big question is should illegal immigrants be granted amnesty? After the resources and argument, it is believed that Amnesty should be given to illegal aliens. What is amnesty?Amnesty is a pardon for someone who was convicted in a crime. Amnesty is tangled with the term â€Å"Illegal Aliens†. Illegal aliens according to the law are people who are undocumented and not originally from the country they are currently residing in. There are different points of view on this issue. Nathan Thornburgh, Times Magazine Reporter states, â€Å"Whether you fine illegal aliens or stick them in English classes or make them say a hundred Hail Marys, at the end of the day, illegals would be allowed to stay and become citizens†¦ That's amnesty. And that's a good thing for America.Amnesty won't depress wages – globalization has already done that. Amnesty will not undermine the rule of law. It sounds counterintuitive, but with immigration, forgiving a crime may be the best way to restore law and order. Amnesty won't necessarily add to the social- services burden. Amnesty would offer millions†¦ a fighting chance at self- sufficiency and social mobility. † Everyone deserves a chance to show what they are capable of. Granting amnesty will also reduce the abuse these immigrants face. Many don’t complain about labor exploitation and substandard working conditions in the fear of being deported.Arnold Schwarzenegger, 38th. Governor of California has his own views on this Amnesty situation. â€Å"I am writing to urge Congress to act this year to pass com prehensive immigration reform. We must find a permanent solution to our broken i mmigration system, and I believe that this is our chance to restore America’s status as both a country of immigrants and a nation of laws†¦Ã¢â‚¬  Arnold Schwarzenegger also believes that instead of fighting this crisis of amnesty, it should be resolved in a way where everyone agrees to amnesty. A huge part of the economy depends on the illegal immigrants such as agriculture.Natives have a mindset that they are too good to be working at such lowly ranked jobs so such labor depends on these immigrants. Without the support of the increased population of the illegal immigrants, the economy would be in a condition that’s worse than it already is. Granting amnesty will also reduce crime because these immigrants will not fear about reporting crimes to authorities, therefore helping to reduce the crime rate to an extent. With legalization of these aliens it will strengthen and revitalize the nation and it will increase the nation’s security.Granting amnesty will help the nation focus on more important resources such as militia. These resources that are focused on capturing illegal immigrants who enter the country for work could be redirected towards homeland security or funds for war. Not all agree that the â€Å"illegal aliens† should be able to get a chance to prove themselves. According to Heritage Foundation â€Å"Do not grant amnesty to illegal aliens. Regardless of the penalties imposed, any program that grants individuals who are unlawfully present the legal permission to remain here rewards illegal behavior and is unfair to those who obey the law†¦Ã¢â‚¬ Heritage Foundation believes that it is unfair to grant illegal immigrants the same rights that legal citizens have. They believe this because the illegal immigrants did not follow the laws when they entered the country and the legal immigrants did. There are many cons to the legalization of illegal immigrants. Illegal immigrants shouldn’t be granted amnesty because it can increase further illegal immigration at the nations border. This can also encourage trafficking and smuggling of illegal aliens who will pay high prices to enter a country who’s granting amnesty.This also means that the crime will increase and by not granting amnesty it can be avoided. It is also very costly for to tax payers to grant illegal aliens amnesty especially regarding education, healthcare, welfare and social services. Education isn’t at its peak because cuts are always made and increasing kids in the public education system will obviously make it more costly than it has to be. Health care has also been a big issue tax payers definitely don’t want to pay for costs they can avoid. The job market will take a toll with the increasing population of documented aliens.The unemployment rate will increase which means that millions of more people will be looking for work without positive results. By providing amnesty, it shows that the people who are following the rules have the same status as the illegal aliens who should be penalized for their wrong doings. The Heritage Foundation has come to the conclusion that â€Å"†¦Those who enter the United States illegally should not be rewarded with permanent legal status or other such benefits, and they should be penalized in any road to citizenship.Those who enter and remain in the country illegally are violating the law, and condoning or encouraging such violations increases the likelihood of further illegal conduct. † Which means, the person who comes to the country legally should be let go however the one who comes illegally must be harshly reprimanded and shouldn’t be allowed to have the same luxuries as a person who follows the rules. . Believe it or not, but amnesty is bound to benefit America. Amnesty works politically and socially. It helps with the economy and it provides a sa fe journey for future generations whether they’re illegal or not.There are many people mostly students who are intelligent who want to seek a better future. Amnesty will help provide a future for these young people. They will be able to go to college, have a professional care. Even community organizer, Julio Flores says â€Å"There's a great human potential in this town that doesn't see the light of day because of the legal status. † All in all, even though there are any pros and cons towards the decision if amnesty should be granted or not, we are still stuck on the same question â€Å"should illegal aliens be granted amnesty? There are many different points of view on this situation. Amnesty, to a great extent is a resolute by the certain circumstances in which the country find themselves in. Citations Page 1. MLA  (7th ed. ): ProCon. org. â€Å"Is amnesty a good solution to illegal immigration? †Ã‚  Immigration. ProCon. org. ProCon. org, 22 May 2009. Web. 27 Oct. 2012. 2. Thornburgh/Beardstown, Nathan, and Ill. â€Å"Immigration: The Case for Amnesty. â€Å"TIME  [Beardstown] n. d. : 1+. Web. 3. â€Å"Immigration Amnesty. †Ã‚  US. N. p. , n. d. Web. 27 Oct. 2012. .

Brand and Burberry

Burberry, founded in 1856, is a leading international luxury brand. Burberry designs, manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early 1998, the new management team at Burberry set out its strategy to reposition and revitalise the brand, which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years, Burberry has faced new challenges of brand sustainability and positioning in a volatile industry (fashion) where customer behaviour is unpredictable. Thus, it requires a strategy that lays foundations for long-term growth and addresses the issues related to the challenges of product extension, management of the Burberry check and customer segmentation. To reach a recommendation, we come up with five criteria: Brand image; Financial implications; Competitive advantage; Market growth and Ease of business. As maintenance of the brand image is always the fore most important factor for the luxury brands in order to sustain in the market we based our recommendation on this criterion. Based on the situational analysis, we narrowed to the following three alternatives: 1. Status quo 2. Reposition the brand through segmentation of the market 3. Reposition the brand to target core customers After careful scrutiny and evaluation of alternatives, we recommended that Burberry should reposition its brand in order to target the core customers. By implementing this alternative, Burberry will be able to sustain its brand positioning in the fashion industry, which would provide competitive edge to Burberry over the other luxury brands. Association with high-end customers would further enhance the brand image, which would be very helpful to sustain the market growth in global arena. Further, Burberry would be able to implement this strategy with much less efforts and with minimum financial implications. 2. Situation and Problem Definition Burberry, founded in 1856, is a leading international luxury brand. Burberry designs, manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early 1998, the new management team at Burberry set out its strategy to reposition and revitalise the brand, which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years, Burberry has faced new challenges of brand sustainability and positioning in a volatile industry (fashion) where customer behaviour is unpredictable. Thus, it requires a strategy that lays foundations for long-term growth and addresses the issues related to the challenges of product extension, management of the Burberry check and customer segmentation. With the above issues in mind, we will carefully analyze the situation (Section 4) and develop the alternative course of actions (Section 5). Further, using the recommendation criteria (Section 3), we will evaluate each alternative (Section 6) and will come up with a recommendation in form of a business strategy that Burberry should adopt (Section7). Finally, we will prepare an action plan for the implementation of the recommended business strategy (Section 8). 3. Recommendation Criteria In order to evaluate the effectiveness of the alternatives and to reach a final recommendation, following criteria is devised. 1. Brand image: Burberry has gained a reputation as distinctive luxury brand with international recognition and a broad appeal. Any poor strategy at this stage would hamper the brand value of the company so the recommendation should strengthen the Burberry brand. 2. Financial implications: Firms often need to spend tremendous amount of money to make tangible changes to the product and packages, as well as intangible changes to brand’s image through advertising. Therefore, strategy adopted at this stage would have a huge impact on the profitability of Burberry. So alternatives will be evaluated to reach the final recommendation that should have minimum financial implications. . Competitive advantage: Another key criterion is that of competitive advantage. Fashion industry is highly competitive and Burberry is facing competition from all brands i. e. from lower end to higher end, and from lifestyle to fashion. Therefore, maintaining competitive edge in this market is very important and hence, we would take this factor into account in reaching the final recommendation. 4. Market growth: Repositioning and revival of the brand has led the company to the fast growing path and Burberry would like to continue it in future. Business strategy adopted by Burberry at this stage would have long-term impact on its growth. Therefore, market growth becomes an important criterion for basing any recommendation. 5. Ease of Business: Entrepreneurs always try to bring simplicity in their processes and business. Accomplishment of different strategies requires different level of efforts. Therefore, we will evaluate our alternatives on the dimensions of efforts. Maintenance of the brand image is always the fore most important factor for the luxury brands in order to sustain in the market. s very critical. Therefore, of all the criteria mentioned above, we have determined the brand image is the most important criterion on which we will base our recommendation. 4. Situational Analysis (refer Appendix A for SWOT analysis of Burberry) Since last five years, Bravo, chief executive of Burberry, renewed the popularity of the company brand by successfully implementing the combination of key strategic initiatives, including:  ·Changed the company name from Burberry’s to Burberry and introduced a contemporary logo and packaging. Introduced the Prorsum designer collection for women in Spring 1999, which further extended to menswear for the Spring 2000 season. In addition, the collection provided valuable design inspiration for the Burberry and Thomas Burberry clothing and accessories collections.  ·Enhanced the awareness and perception of the brand among customers and the fashion industry through an image-building global advertising campaign and extensive editorial coverage.  ·More modern merchandising focus and product extensions, transforming the fashion consciousness of the brand. Reviewed the distribution channels, leading to more focu sed presence in premier retailers worldwide. Additional opportunities were addressed in the retail division with the closure of a number of non-strategic Burberry stores, the opening of a new store in Las Vegas and a new flagship store in London.  ·More disciplined stock control, enhanced systems and a substantial reduction in the size of the range, leading to improved profitability.  ·Renegotiation of Japanese licensee arrangements resulted in enhanced control of the brand, the confirmation of Burberrys pre-eminent position in Japan and a very significant boost to profitability. Analysis of the marketing plan of Bravo on the four dimensions of marketing mix (4Ps) reveals the Burberry’s present competitive positioning in the fashion industry. Bravo targeted to transform Burberry products as luxury products with functionality and positioning Burberry as a luxury brand, which is â€Å"aspirational but also functional. † She promoted the Burberry brand in two phases. The first ad campaign conveyed the brand values as â€Å"classic and chic and fun and witty† and second ad emphasized on the fashion side by presenting â€Å"good girl bad girl† theme. Further, in order to present the brand’s new position in the market, she raised the prices and focused on a particular price point. The price range of Burberry apparels is comparable to Hugo Boss (Exhibit 15 of the case) and that of accessories is between Coach and Gucci (Exhibit 16 of the case). Finally, she attained the global presence of Burberry by utilizing three distribution channels (retail, wholesale and licensing) and by exercising tight control over its distribution channel. Bravo’s goal was to transform Burberry from a tired outwear to a luxury lifestyle brand that is aspirational, stylish, and innovative. However, in order to attract younger customers while retaining Burberry’s core customer base, promotion campaign seems to be an inherent juxtaposition of almost opposite association in Burberry’s new position. In first phase, ad campaign seems to convey the classic and new style of the brand while in second phase, it emphasized more on the fashion side of the brand, which resulted in the popularity of the brand among the non-target customer, urban youth and hip-hop musicians. As the lifestyle of a new non-target customer is very different from the lifestyles of Burberry’s core customers, there is a probability that the brand affiliation of Burberry with this non-target market would eventually alienate Burberry’s core customers. Analysis of the Burberry sales breakdown chart clearly indicates the increase in the percentage sales of the accessories to the total sales and decrease in the percentage sales of apparel to the total sales, over the three years. In case of accessories there are two main reasons for the increase. One, the wide range of price points made them an accessible entry point for new customers and secondly, Bravo rightly set the price of its accessories according to its niche i. e. between the price range of Coach and Gucci products. However, in case of apparels, although Burberry put lot more efforts as compared to other sections (introduction of 450 to 500 apparels styles each season in womenswear and 330 to 350 apparels styles each season in menswear), its percentage sales did not increased, primarily because of incorrect pricing. Market research showed that apparels of Burberry has a niche between the labels of Polo Ralph Lauren and Giorgio Armani, but Bravo priced its apparels almost equal to Hugo Boss, which is much higher then the target competitors. This inconsistent with the original positioning might make consumer confused and even suspicious of the brand’s overvaluation, which in turn will somehow damage its image. On the other hand, even with the higher price range, over all increase in the sales of the apparels points to the requirement of the revaluation of the Burberry’s niche in the market. As markets are not stagnant, especially in the fashion industry where the consumer’s tastes and trends shift very rapidly, Burberry should constantly review the needs and wants of the customers. Thus to maintain the competitive edge in the market, Burberry should constantly update its product. Extension of the existing product line and entering into new needs product categories would be the two strategies that Burberry should adopt to sustain the growth of the company. Burberry is known in the fashion market for its distinctive checks. Thus the brand image of Burberry is associated with the checks. Further, having customers who buy Burberry products only because of its prominent checks and also, customers with one item check aspirational in the target market segment, forming a strategy to manage the ubiquity of check become even more critical for Burberry, which would clearly affect the positioning of the brand. Overuse of the check pattern can present a risk of diluting the brand, which can eventually lead to customer burnout. In sum, analysis of the case indicates that over the past five years, Bravo and her team were able to revive the Burberry brand and provide the new positioning in the market. However, there are some areas, such as, pricing of apparels and consistency in target market, which does not reflects the discipline of the luxury brand and demands repositioning. While there are other new areas, such as, management of the Burberry check and extension of product line, that should be addressed to maintain the popularity of the brand. Thus, it clearly indicates the requirement of the repositioning of the brand in order to sustain the brand image and to lay foundation for long-term growth of the company. 5. Alternatives Following are the alternative business strategies that Burberry can adopt for managing the popularity of the brand and strengthening the brand’s positioning in order to sustain the growth of the company. 1. Status quo 2. Reposition the brand through segmentation of the market 3. Reposition the brand to target the core customers 6. Evaluation of Alternatives 1. Status quo: This is the simplest alternative, as it requires Bravo and her team to perform no action other than continuing the business in same manner. Sustain the brand position as aspirational luxury brand along with functionality factor and advertise it with the goal being to attract younger customers while retaining Burberry’s core customers base. Further, focus on the set price point in the apparel and accessories market, continue with the extensive use of Burberry check, update the current product line, and further tighten the control on the distribution channels. The advantage of this alternative is that it is very easy for the Bravo and team to follow as they have hand on experience with this strategy. Also, sustaining this strategy would be having very less financial implications. However, in the changing world of fashion and lifestyle, this strategy would not be able to sustain the brand image for the long term, which would result in the loss of competitive advantage over the other luxury brands that Burberry brand has attained over the last five years by reviving the brand’s positioning. With the same strategy in place, sustaining market growth would also be hard to achieve. 2. Reposition the brand through segmentation of the market: Under this alternative, Bravo and her team, should adopt a strategy to change brand focus to target two segments of the market, hip-hop youth and core customers and realign the brand’s core emphasis with changing market preferences. Thus, introducing two new product categories, one with designs and fabric representing the latest fashion that matches with the wants and needs of the new market segment of Hip Hop musicians and urban youth, and another with high-profile high-end fabric and design representing the lifestyle that addresses the needs and wants of the core customers. Further, reassessing the Burberry niche in the market and setting the prices of the products accordingly and realigning the use of Burberry checks according the market segments. The advantage of adopting this strategy is that it would enhance the competitive advantage of the Burberry brand over the other luxury brands. It would help the Burberry brand to represent both, fashion and lifestyle, at same time thus increases the likelihood of increasing the market growth. However, even with the clear segmentation, it would not eliminate the concern that youth affiliation with Burberry brand would alienate Burberry’s core customers, which would have a negative impact on the brand image of Burberry. Further, although repositioning will improve the brand’s fit with its target segment, it is not without cost. A risk of not recovering the costs if repositioned brand is not credible to the customer is also associated with this strategy. It would also be very difficult to maintain these two different segments of market and would demand lot of efforts from the Bravo and her team. 3. Reposition the brand to target core customers: Under this alternative, Bravo and her team should focus on its core customers by realigning the brand positioning, and grow the brand in the emerging global markets. The strategy to realign brand positioning will include the use of high-profile fabric and design that should represent both lifestyle and fashion. Burberry will also have to devise the strategy for the use of Burberry check in order to bring soul to its designs and to re-evaluate his niche in the market in order to align the price of its apparels and accessories accordingly. This strategy will guarantee the sustainability of the loyalty of the Burberry’s core customers. This brand affiliation with the core customers would enhance the brand image, while strategic use of Burberry checks and introduction of products with both lifestyle and fashion would help to sustain the brand positioning in the fashion industry. This would provide the competitive edge to Burberry over the other luxury brands. Emergence in the new global market would provide enough opportunities to Burberry to maintain its market growth, however, in the short run, losing some section of the non-target customer would hurt the revenues of the company but in the long run, core customer loyalty would be beneficial to the company. Implementation of this strategy would also be easy for Bravo but it would be challenging to the designing team of Burberry to develop design that should represent both fashion and lifestyle. Burberry would also have to incur some costs in order to reposition the brand that fits with its target customers. 7. Recommendation In order to assess the different alternatives mentioned in Section 6, we will use the criteria mentioned in Section 3: Brand image; Financial Implication; Competitive advantage; Market growth; and Ease of Business. We set up a chart listing all alternatives and assign points to each alternative based on the five criteria. Ranks are assigned with a higher number indicating higher rank i. . better the alternative ranked against specific criteria, higher the number assigned. Of all the criteria mentioned above, we have determined that brand image is the most important criterion so we have assigned double the weight as compare to the weights of other criteria. Finally, the alternative that collects the maximum total points shall be considered as the alternative of our choice. AlternativeBrand ImageFinancial implicationsCompetitive advantageMarket growthEase of BusinessTotal Weight2 x1 x1 x1 x1 x Status quo2311310 Reposition through segmentation of the market4123111 Reposition by targeting core customers6232215 Based on the analysis of the chart above, it is recommended that Burberry should reposition its brand in order to target the core customers. By implementing this alternative, Burberry will be able to sustain its brand positioning in the fashion industry, which would provide competitive edge to Burberry over the other luxury brands. Association with high-end customers would further enhance the brand image, which would be very helpful to sustain the market growth in global arena. Further, Burberry would be able to implement this strategy with much less efforts and with minimum financial implications. 8. Action Plan The recommended alternative can be implemented in three phases. 1. Brand strategy formation and brand repositioning 2. Brand strategy implementation 3. Measurement, evaluation and adjustment of brand strategy Phase 1: Brand strategy formation and brand repositioning Redefine the corporate mission statement that should address the target customers. Formulate strategies to address internal requirements, such as, design of Burberry products that represents lifestyle and fashion and management of usage of Burberry checks, and external requirements, such as improvement of customer’s brand recognition and reinforcement of the new brand, while maximizing the effectiveness of financial budgets. Phase 2: Brand Identity system It would be accomplished in two steps: Step 1: Brand Identity System: conveys a single Brand image and personality through all your marketing communications. The brand value conveyed by advertisement campaigns should match the corporate goal of brand positioning. Step 2: Integrate Marketing Strategy: leverage Brand Strategy across all marketing communications and extend the strategy internally i. e. to all the related departments. Further, reinforce the â€Å"Defined Brand† through interactions both internal and external to your organization in order to strengthen your Brand. Phase 3: Measurement, evaluation and adjustment of brand strategy It would work as the quality check on the brand strategy. To accomplish this phase, two step approach should be used Step 1: Response Analysis and Tracking System: obtain feedback by setting up a Response Analysis and Tracking System for individual media, as well as measuring the effectiveness of marketing investments. Further create an objective metrics that should measure the performance of your Branding Strategy in creating awareness/exposure, inquiry and action/sale. Step 2: Evaluation and Adjustment: ongoing evaluation of performance is critical to gauge the impact of the Brand on the markets. In order to make effective adjustments, a system should be devised to ensure effective and fast responsiveness to the feedback. Appendix A: SWOT ANAYLSIS Environment Evaluation PositiveNegative Internal Strengths-Leading luxury brand with more than 150 years of istory-A top management team made up of A-list industry talent -Broad market base and product lines;-Global presence-Wide brand awareness; Burberry check widely known around the world and derived 25% of all company revenue-Brand is considered classic as well as contemporary-Large profit margins-Tight controls over the distribution channelsWeaknesses-possibly over-extended brand that do not relate to the brand’s image -Historical problems as sociated with licensing and check management-The actual price is not consist with its price positioning-Heavy reliance on the check pattern-Newly emerging customer base could alienate core customer base. ExternalOpportunities-growing luxury market in Asia Pacific-Extending product categories and customer segments Threats-Competition with both lifestyle and fashionable brands. -Volatile industry

Note's response Essay Example | Topics and Well Written Essays - 250 words

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Foreign Direct Investment Essay Example | Topics and Well Written Essays - 2250 words

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Accounting field project Essay Example | Topics and Well Written Essays - 1250 words

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Managerial Accounting and Organizational Controls Assignment

Managerial Accounting and Organizational Controls - Assignment Example At $10.5 per pair the cost, the company will purchase the 10,000 bindings at $105,000. Adding this, we get $110,000 allocation for the bindings for the supplier so that making and outsourcing are the same. Dividing this by the annual number of pairs will yield $11 which is the ceiling price that Minnetonka can be charged for ski-bindings. 3. Tables 3 and 4 shows the calculation if the new sales volume rise to 12,500 and the new expense of $10,000 is allocated to equipment rental. In this situation, the company could still save if it chooses to outsource its bindings as it will not be bothered by the incremental allocation for equipment. Usually, these suppliers are affected as outsourcing the assembly of components will mean cutting back on orders. The company should also look at the willingness of its workforce. Outsourcing may mean terminating employees which could trigger resentment in the human resource. Also, the company should ensure that the company to outsource the ski binding meets the quality requirements of Minnetonka. A balanced scorecard is a new approach to strategic management developed by Drs. Robert Kaplan and David Norton to provide a clear description of the aspects that companies should measure to balance the financial perspective. According to them, the balanced scorecard is a "management system (not only a measurement system) that enables organizations to clarify their vision and strategy and translate them into action" (Balanced Scorecard Institute 1). It works by providing significant feedback around both the internal business processes and external outcomes in order to continuously improve strategic performance and results.  Ã‚  

English Liturture Coursework Example | Topics and Well Written Essays - 1750 words

English Liturture - Coursework Example It is such a sad thing that we, human beings have such views and feeling towards our fellow human beings rather than having the less fortunate creations like the animals feeling hatred to human beings for having been blessed more than they have been. Looking at such angle, animals have all the logical reasons for hating men should they have such feelings. However, men hating their equals make no sense at all. This is a sad fact that the highest-thinking living being feels, which would be the saddest part of all because it is decreasing him to a mere animal. These are all evident in Harper Lee’s To Kill a Mockingbird (Lee). Prejudices in To Kill a Mockingbird The story tells of a colored man who has been wrongly accused of rape by a white woman and her father. Being colored, Tom Robinson, the accused was despised and already convicted even before the proper process he needed to undergo. This brought his life to danger, with the white Americans wanting to kill him for the accusa tions made to him even before his trial. Opinions about his being a bad person were already made in the minds of his spectators which eventually had a negative effect to his lawyer, Mr. Finch. The latter was named a negro-lover, extending its effects to his children who were not yet old enough to understand the situation of their father’s client, feeling the resentment of their relatives as well as their neighbors. Racial discrimination has been portrayed in the story in the character of Tom Robinson and his family and the Finch’s helper, Calpurina who represented the prejudiced black people not only in the story but in real life. Gender discrimination on the other hand has been reflected in the speaker’s character, Scout who felt separation in activities enjoyed by his brother and their summer friend, Dill. This also has been strongly seen in the character of the abused Mayella Ewell, the accuser of Tom Robinson. During the trial, it has been revealed that the woman was being abused by his father who was a widower for a long time. Being a drunkard, he has left all his responsibilities to be attended by his first daughter abusing her from household chores to sexually possessing her. The hardships the family experienced placed them among the least privileged and were given the stigma of being in the low class so that the Ewell children were never expected to have decent meals nor finish a year’s education. The family also pictures the life of those who are discriminated because of their social status. Prejudice is such a serious matter that abounds almost everywhere so that it has become the interest of many studies internationally. Suggestions have been made on how to fight against such atrocity especially to those which extend its effect to the killing of other people, not to mention mass murdering a family or race. One of the most common suggestions is education which may help enlighten the minds of people regarding gender, race a nd status. However, in Social Psychology of Prejudice (Crandall & Schaller 1996), it has been mentioned that racism, a form of prejudice thrives even in the intellectual circle. What then is the real score of what we could do about this matter? Race Race is traced in A History: The Construction of Race and Racism (Rogers & Bowman 2008), to religion and science. It is said that the early Christian

European Business Environment Essay Example | Topics and Well Written Essays - 750 words

European Business Environment - Essay Example The Eurozone Since inauguration, the European Union has undergone economic crises. Resolutions could be seen through changes and charters within authorities and structures of the institutions. Such resolutions would be undertaken through impeding of European Union economic integration. Economic integration encompasses key steps. The preferential economic territory would lower the customs tariffs in the midst of the member countries. A free trade zone would be created to eradicate the internal customs imposed on certain commodities among the state parties. The custom union ensured recognition of a common trade strategy, and similar tariffs applied for the third countries. The common market establishes common regulations on commodities and enhances the free movement of commodities, services, and workforce. The Economic Monetary Union (EMU) formed a common market via a universal currency unit. The union determined a common monetary policy, which depended upon coordination among the memb er states’ economic policies, deficit and public debt, and monetary policies (Arestis & Sawyer 2011, p. 28). The common currency unit and monetary policy establishment and the Eurozone would be independently governed by ECB (European Central Bank). There would be implementation of harmonization of fiscal and other policies of the economy to complete the economic integration. In other words, the European Zone has basic institutional features. 1. Commercial and economic integration and inflow of financial resources. This involves the integrated and freedom in the markets. 2. Common currency, the Euro. 3. The open financial, institutionally separated markets have differential regulations and taxation. 4. The non integrated markets: the labor market’s rules remained national despite the determination of European institutional architects. This was as a result of cultural and political factors and real constrains. For instance, there would be the rigidity of the many countri es housing market. The European Union role is to endow migration freedom and equivalent rights to migrants. 5. Common fiscal parameters, which was a Maastricht criteria. The heterogeneous structures in the institution are the vital reasons of crisis within the Eurozone. It would be right to justify that the citizens of the Eurozone have had a negative response to the Euro. After the approval, of the unit of the common currency, the prices of services and commodities skyrocketed and the Eurozone exhibited a weak performance. The Euro has caused considerably indefensible macroeconomic inequalities within the states, and the Eurozone lacks an organizational structure to undertake the crisis situation (Arestis & Sawyer 2011, p. 30). In the year 2008, the approval process of the treaty of Lisbon was still on till 2009 when it became effective. Immediately after the Lisbon treaty became enforced, a general notion got developed that it would provide the turning point for the European Union to overcome the crisis. The treaty would be expected to optimize working methods and modernize institutions to tackle challenges effectively and efficiently (Franz & Sinn 2010, p. 102). The global financial crisis began to influence the European Union states unenthusiastically. The total public debt of Greece was almost 125 percent of its national income. These macroeconomic indicators in Greece would be explained by the Maastricht criteri

Phenomenology approach Research Paper Example | Topics and Well Written Essays - 250 words

Phenomenology approach - Research Paper Example Its effects in academics and hands’ dependent activities hinder the victims’ performance levels and therefore put them at a disadvantage as compared to normal people (Nicholls and Jones, 2012). This research explores effects of technology in empowering people with fine motor skill disabilities in graphic design and is significant because an identified association will add value to the victims’ lives as well as to the scope of graphic design. The research explores the following question, The research’s sample consists of college students who have been diagnosed with the disability, their parents, and their lecturers. Students will be identified from their respective college health record and their parents and lecturers identified. This will form a sample space that will then be selected, randomly, to generate 27 participants with at least 11 students. Data will be collected through personal observations and interviews. Both data collection tools will be used to collect data from the students while interviews will be used to collect data from the sampled parents and lecturers. Observation will involve witnessing the students’ attitude towards technological aids for graphic designs and their achieved success in design under the technological aids while interviews will involve experiences with the students’ interactions with the aids (Johnson and Chrisensen,

Jungian Archetypes in Rosemary Sutcliff’s Trilogy Essay Example for Free

Jungian Archetypes in Rosemary Sutcliff’s Trilogy Essay This paper will analyze Rosemary Sutcliff’s trilogy – The Sword and the Circle, The Light Beyond the Forest and The Road to Camlann – in light of the Jungian archetypes embedded in the text: the mother, the old wise man, the shadow, and the mandala archetypes. In her trilogy, Sutcliff employed the Jungian archetypes in order to provide a new configuration of the legend of King Arthur, interweaving myth and fantasy with psychological traits. From this perspective, the Arthurian legend appears in a new light, in which the story and the secondary narratives come to represent a particular mise-en-scene of figures of the subconscious. In Sutcliff’s trilogy, King Arthur and many characters achieve a symbolic significance. The author’s main interest is in King Arthur, around whom she constructs a whole series of archetypal motifs, which account for many of the peculiar and otherwise hard to explain characteristics of the story. Traditionally, all the fantastic motifs have been interpreted as subordinated to the fairy-tale logic and such motifs as witchcraft or transgression of taboos have been attributed to the pre-Christian Celtic subtext. However, this paper will argue that the overwhelming presence of archetypal images in Sutcliff’s texts brings a symbolic context to our interpretation of the legend. The Great Mother Archetype In Jung’s definitions, the mother archetype is ambivalent, in that it can both evoke a benign and benevolent figure, but also an evil, witch-like attribute: The qualities associated with it are maternal solicitude and sympathy; the magic authority of the female; the wisdom and spiritual transformation that transcend reason; any helpful instinct or impulse; all that is benign, all that cherishes and sustains, that fosters growth and fertility. The place of magic transformation and rebirth, together with the underworld and its inhabitants, are presided over by the mother. On the negative side the mother archetype may connote anything secret, hidden, dark; the abyss, the world of the dead, anything that devours, seduces, and poisons, that is terrifying and inescapable like fate. The mother archetype can take the shape of a plethora of symbols and can become actualized either as an image of plenitude and abundance, or as a token of dark forces in man. Both meanings appear in Sutcliff’s trilogy. Significantly, Arthur is deprived of a real mother figure from the beginning. His father’s vow to Merlin, which had granted that the latter would be entrusted the child the night he would be born, set Arthur away of his real mother. Moreover, in his foster family, Sutcliff makes little to no reference to a mother figure, focusing on the male side, who was there to rear the future great king of Britain. In this context, the mother figures that appear in Arthur’s life also have the significance of a repressed longing for a mother but, most significantly, serve to inscribe the character in a supernatural lineage. The solar and benevolent mother figure appears in the guise of Nimue, Lady of the Ladies of the Lake, who marks crucial moments in Arthur’s life, endowing him with the symbol of his manhood an kingship – Excalibur – and also receiving him back in her â€Å"womb† ( the lake) upon his death. The circumstances of Arthur’s first encounter with Nimue hint to the protective aspect of the Lady of the Lake and also to her crucial influence on setting Arthur on the righteous path: And looking where he pointed, Arthur saw an arm rise from the midst of the lake, clad in a sleeve of white samite and holding in its hand a mighty sword. And even as he looked, he saw a maiden whose dark gown and hair seemed about her like the mists come walking towards him across the water, her feet leaving no ripple-track upon its brightness. â€Å"Who is that? † whispered Arthur. â€Å"This is the Lady among all the Ladies of the Lake. Speak to her courteously and she will give you the sword. † [†¦] â€Å"It is a sword that I have guarded for a long time. Do you wish to take it? † â€Å"Indeed I do,† looking out across the lake with longing eyes. â€Å"For I have no sword of my own. † â€Å"Then promise me never to foul the blade with an unjust cause, but keep it always as befits the Sword of Logres, and it is yours. † From this passage, we can notice that Lady Nimue acts as a true maternal initiator into Arthur’s symbolic coming into manhood. She has a positive influence on Arthur’s life and gives the ultimate recognition of Arthur as the true great king of Britain. Her mother figure attributes become apparent especially through the symbolism of the lake. According to Jung, the mother archetype can be translated through various motifs, which allude to the mother’s child-bearing and receiving features: â€Å"The archetype is often associated with things and places standing for fertility and fruitfulness: the cornucopia, a ploughed field, a garden. It can be attached to a rock, a cave, a tree, a spring, a deep well, or to various vessels such as the baptismal font, or to various vessel-shaped flowers like the rose and the lotus. † As the Lady among the Ladies of the Lake, Nimue enacts the essential characteristic of the mother archetype as child-bearer and vessel for the child. The lake is a symbol of the womb. Through this lineage, Arthur is belated with an ancestral and supernatural origin. This idea has usually been interpreted as the inclusion in the story of pre-Christian lore of Celtic fairy-tales. However, the uncertain origin of Nimue, as well as her unquestionable attributes of a mother archetype could suggest that the predominant ancient subtext of the story could stand for archetypes of the collective unconscious. Just before arriving to the lake, Arthur and Merlin have to cross the forest, â€Å"following ways that no man might know but only the light-foot deer;† . The forest, as we have seen in the passage from Jung quoted above, can also be associated with the mother archetype. The final, symbolic welcoming of Arthur in Nimue’s womb at the moment of his death, is also very evocative of the mother figure that Nimue incarnates: â€Å"And the barge drifted on, into the white mist between the water and the moon. And the mist received it, and it was gone. Only for a little, Sir Bedivere, straining after it, seemed to catch a low desolate wailing as of women keening for their dead. † Finally Nimue represents the mother archetype par excellence as she weds and represses Arthur’s father-figure: Merlin. There are many other symbols in the text of the mother archetype. As Jung points out: Other symbols of the mother in the figurative sense appear in things representing the goal of our longing for redemption, such as Paradise, the Kingdom of God, the heavenly Jerusalem. Many things arousing devotion or feelings of awe, as for instance the Church, the university, city or country, heaven or earth, the woods, the sea or any still waters, matter even, the underworld and the moon can be mother symbols. In this light, the quest for the Holy Grail could be interpreted as a mother archetype symbol. The double function of the Holy Grail – as vessel and as token of redemption – enacts in the story Arthur’s quest for a maternal figure. As was stated in the beginning of the analysis, the mother archetype is ambivalent in that it also displays a dark, hidden facet which finds its best expression in the witch figure. In Sutcliff’s trilogy, this aspect of the mother archetype is embodied by Queen Margawse . She is Arthur’s sister and they both originate from the â€Å"Little Dark People†, old lords of the land bearing many affinities with Celtic druidism, magic and witchcraft. This heritage is realized in Morgan in its dark, malefic aspect and she becomes an adversary for Arthur, bewitching him one night into bearing her a child. It is interesting that Morgan’s wicked actions are not motivated in the story, they are simply attributed to her witchcraft and to the fact that she abides by the â€Å"old rules†: Why she did it, there can never be any knowing; for she knew, though he did not, what kin they were to each other (but for her, she had never cared for any law, save the law of her own will). Maybe she thought to have a son to one day claim the High Kingship of Britain. Maybe it was just revenge; the revenge of the Dark People, the Old Ones, whose blood ran strong in her, upon the Lords of Bronze and Iron, and the people of Rome, who had dispossessed them. This could imply the fact that Morgan also has a symbolic function in the text, playing alternatively the role of the threatening mother figure and that of Arthur’s anima. The fact that Arthur and Morgan have the same mother is not coincidental: in a way, Morgan is a metonymic symbolization of the darker aspects of the mother archetype. The Old, Wise Man Archetype According to Jung, the old wise man figure. Can appear so plastically, not only in dreams, but also in visionary meditation (or what we call â€Å"active imagination†), that is, as is sometimes apparent in India, it takes over the role of a guru. The wise old man appears in dreams in the guise of a magician, doctor, priest, teacher, professor, grandfather, or any other person possessing authority. The archetype of spirit in the shape of a man, hobgoblin or animal appears in a situation where insight, understanding, good advice, determination, planning, etc. , are needed but cannot be mustered on one’s own resources. In Sutcliff’s trilogy, the wise old man archetype is embodied by Merlin, who acts as a spiritual counsellor and guide both for Arthur’s father and for Arthur himself. From the outset, Merlin is presented as a spiritual force: besides his belatedness with the Old People, from his mother’s side, and his having been raised by a druid, his father is purported to be an (ambivalent) angelic figure. In Arthur’s life, Merlin represents the wisdom and vision which will help Arthur to accomplish his destiny. Once Arthur becomes a true King, Merlin will fade, as his guidance is no longer necessary. In many respects, Merlin can be equated with the most adequate father figure in the text. Like Morgan and Nimue, Merlin is the embodiment of the â€Å"old ways† and laws, which heed no obedience to the Christian values and norms; he seems to embody the agency of fate (by definition, a pre-Christian theme) and represents, even more than a father figure, â€Å"the uncertainty of all moral valuation, the bewildering interplay of good and evil, and the remorseless concatenation of guilt, suffering and redemption. † According to Jung, this is actually the only path to redemption even if it is hard to recognize it. In his interventions, Merlin is never evil, but we cannot say that he is a wholly moral figure either: he is the one who helps Utha deceive Igraine. This is why Merlin is an ambiguous figure too. Merlin’s life is profoundly interwoven with that of Arthur’s: he appears in the story before Arthur’s birth in order to ensure that the child would be safe from internal feuds after his father’s early death, he guides Arthur in all the crucial moments in his life, withdraws when he realizes that Arthur has become a king in his own right, and will allegedly become resurrected the day Arthur and he will be called to save Britain. From this perspective, Arthur and Merlin reiterate the rebirth archetype: And the King opened his eyes and looked at him for the last time. â€Å"Comfort yourself, and do the best that you may, for I must be gone into the Vale of Avalon, for the healing of my grievous wound. One day I will return, in time of Britain’s sorest need, but not even I know when that day may be, save that it is afar off†¦But if you hear no more of me in the world of men, pray for my soul. † We can notice from this paragraph the similarities between Arthur’s vow to return and the Christian story. The Shadow/Anima Archetype. In Jung’s vision, the anima is â€Å"the great illusionist, the seductress, who draws him into life with her Maya – and not only into life’s reasonable and useful aspects, but also into its frightful paradoxes and ambivalences where good and evil, success and ruin, hope and despair, counterbalance one another. Because she is his greatest danger, she demands from a man his greatest, and if he has it in him, she will receive it. † This archetype is symbolized in the story by the figure of Morgan La Fay, Arthur’s fiercest enemy, who demands of him to give the full measure of his authority and courage. Not coincidentally, she is a witch, she appears as the â€Å"veiled lady†, a true seductress. But for the end of the story, we would be inclined to interpret Morgan in a literal sense – simply as Arthur’s wicked enemy. However, the ending complicates this interpretation because Morgan is one of the three women receiving Arthur upon his death: And there, where before had seemed to be only lapping water and the reeds whispering in the moonlight, a narrow barge draped all in black lay as though it waited for them within the shadows of the alder trees. And in it were three ladies, black-robed, and their hair veiled in black beneath the queenly crown they wore. And their faces alone, and their outstretched hands, showed white as they sat looking up at the two on the bank and weeping. And one of them was the Queen of Northgalis, and one was Nimue, the Lady of all the Ladies of the Lake; and the third was Queen Morgan La Fay, freed at last from her own evil now that the dark fate-pattern was woven to it end. Clearly, Morgan La Fay is just as ambiguous as the other archetypes in the story. Her final communion with Arthur suggests the idea that she does indeed stand for his anima and that Arthur has succeeded in completing the challenge that she had set for him. In a way, Morgan is the receptacle of Arthur’s darker side which he had also inherited from the â€Å"dark people†. However, guided by Merlin’s mercurial light, Arthur succeeds in repressing these malign tendencies which surface with a vengeance in the character of Morgan. Mordred, the incarnation of Arthur’s mortal sin, and of his submission to the anima has be to vanquished in order for Arthur to find redemption. The final metamorphosis of Morgan and her reconciliation with Arthur suggest that redemption has been accomplished. The Mandala Archetype In his analysis of the mandala archetype, Jung stated that: [mandalas] are all based on the squaring of a circle. Their basic motif is the premonition of a centre of personality, a kind of central point within the psyche, to which everything isolated, by which everything is arranged, and which is itself a source of energy. [†¦] This centre is not felt or thought of as the ego but, if one may so express it, as the self. Although the centre is represented by an innermost point, it is surrounded by a periphery containing everything that belongs to the self the paired opposites that make up the total personality. This totality comprises consciousness first of all, then the personal unconscious, and finally an indefinitely large segment of the collective unconscious whose archetypes are common to all mankind. In Sutcliff’s trilogy, the most obvious symbol of the mandala is the Round Table. It signifies Arthur’s destiny and enacts the circle of life that he has to complete. Quite significantly, the mandala, also associated with the feminine archetypes, is brought to Camelot as Guenever’s dowry and Merlin is the one who appears to have originated it. The Round Table is the archetype that reunites all the other archetypes, ii is the beginning and the end of Arthur’s quest. The â€Å"archetype of wholeness†, the mandala, or the Round Table reunites the supernatural aspects of Arthur’s life with his terrestrial existence. The overwhelming presence of such archetypes and the great mother, the wise old man, the anima, rebirth and mandala in Sutcliff’s trilogy gives a symbolical turn to the Arthurian legend. In this light we realize the importance of this legend not only for the enrichment of story-telling but also as a universal a expression of the collective unconscious. Works Cited: Jung, C. G. 1973. Mandala Symbolism. Transl. by C. F. Hull, Princeton University Press, NJ. The Essential Jung, Princeton University Press, 1983. Four Archetypes, Routledge, 2003. Sutcliff, Rosemary. 1981. The Sword and the Circle: King Arthur and the Knights of the Round Table, The Bodley Head Ltd. The Light Beyond the Forest, The Bodley Head Ltd, 1981. The Road to Camlann, The Bodley Head Ltd, 1981.

Primate Society and Human Society Essay Example for Free

Primate Society and Human Society Essay The present paper is intended to discuss the similarities between the social behaviors of baboons and humans according to the book â€Å"Almost Human† by Shirley Strum. The first manifestation of social behavior Shirley Strum noticed is threat signals the animals convey when a newcomer appears (Strum, 1987, p. 24). Furthermore, as the newcomer approaches, juveniles and adult females circle around him and carefully examine him. The animals introduce themselves in an interesting way: â€Å"A female â€Å"presents† to a male when she approaches and turns her bottom toward his face; then the male will generally sniff her to see if she is sexually receptive. Two males can also present to each other with no sexual intention at all, and the same greeting is frequently exchanged by females, juveniles and even babies when they can manage it. † (Strum, 1987, p. 25). In several days upon the arrival of the newcomer, he remains an outcast, yet the other tribe members keep their eyes on each movement he makes. When a female comes closely to a male, the latter narrows his eyes, shakes head and smacks his lips – this physical manifestation is quite common among baboons. However, if the male is not considered â€Å"popular† in the group of animals, the female might simply flee without introducing herself, then male continues grimacing as described above and accompanies the grim with soft grunting. The couple play this game for quite a long time – the female approaches and then quickly distracts and escapes, whereas the male continues to exhibit his â€Å"infatuation†. Such social â€Å"games† are played between men and women in our society. For instance, when a woman presents herself to a man, she smiles and shakes hands with him. They also verbally exchange their introductory information – name, occupation, hobbies. At the same time, the man, who considers marriage or searches for a sex partner, processes the information about the woman’s appearance and . If he is attracted to the woman, he begins to make slight hints and social gestures – e. g. , he might distinguish her amongst his friends and become more sincere, invite her to a theatre, cinema or dinner, give her gifts and flowers and so forth. However, if the woman notices the man has low social position or does not meet her social requirements, she is likely to lose interest in his â€Å"candidacy†. However, if the man persists and manages to present his interest as genuine and stable, the intimate relationship might begin. Human and baboon behaviors in cross-gender relationships are quite similar. Primarily, baboons present themselves to one another in order to learn more about a stranger; similarly, humans introduce themselves both verbally and through smiling, shaking hands. This introductory stage allows gathering the basic information and determining the primary sources of threat in the â€Å"interlocutor† (e. g. , contagious disease, among humans – armor etc). Among humans, smile acts as a sign of the person’s peaceful intentions, as humans are less proficient in the use and understanding of body language. Further, as a female baboon approaches the male and gives him an opportunity to inhale her odor, she shows to him that she is sexually mature and can have intimate contact. Moreover, such close introduction allows the male to examine her appearance, or â€Å"beauty† – this factor is extremely important, given that â€Å"beauty† in primate groups is associated with physical health and fitness. The healthier the female is the stronger progeny she can bear and the fewer problems with bearing and birth she will experience. Similarly, human males assess the female during the first seconds of encounter, in particular, they pay attention to such criteria as age, physical beauty and erudition, as they half-consciously select (not always intentionally) a potential sexual partner or spouse and subconsciously believe younger (to reasonable degree, but generally younger in comparison to the male), smarter and more gorgeous women are fitter and better prepared for life in this society. Female baboons show their bottoms when they seek to lure a male, perhaps because appropriate building of this body part serves as a proof of the female’s sexual maturity and health. Human females, who wish to look â€Å"attractive†, also demonstrate their bodies, not necessarily naked, but always underlined by stylish clothes, make-up and accessories. After evaluating the female and determining whether she fits his criteria of physical development and appearance, the male baboon himself seeks to attract the female by displaying his interest and showing his own fitness and strength. Similarly to the primate society, among humans, there is also a behavioral pattern which consists in male’s responsibility for making the first step towards a stable relationship (e. g. inviting the woman he is infatuated with to a dinner, entertaining her, paying a lot of attention to her personality). If the female baboon realizes that male is outcast, she will continue ignoring him for some time, as the fittest males, whose inheritance will be most favorable to the future progeny in terms of survival, are normally popular in the tribe and have a high degree of authority. Furthermore, popular member of the tribe is more capable of providing for his female when she is consumed by â€Å"childcare†. Like female baboons, women become quite suspicious when meeting social outcasts or men of lower social status, who are potentially less likely to meet the needs of the family after the baby appears. However, in both societies, if the male manages to prove his dependability and keeps attending to the female for a long time, the latter might change her mind and find him eligible. As one can assume, human social behavior in cross-gender relationships is driven largely by instincts exhibited by primates. The factors humans and primates consider when selecting a sexual partner are in many cases the same, as males of both groups first and foremost evaluate physical fitness, whereas females in both baboon and human societies make a more complex analysis and also look at the male’s social position envisioning the necessity of taking care of defenseless and dependent progeny (or children). Both humans and animals are greatly concerned about the physical characteristics of the next generation, which partially backs Darwin’s theory of the survival of the fittest and the inborn striving for the survival of the species.

Analytics, Interfaces, and Cloud Technology

Analytics, Interfaces, and Cloud Technology Richard Lecator The organization is like any other business that greatly benefit from an infusion of efficiency and cost savings into its operations. Having a much easier business environment from which to operate on is a significant advantage that will lead to improved output and better service to its clients. Embracing the latest technology will not only propel the business to the modern way of doing things, but also to benefits that follow that technology. The Need for the use of Analytics and Cloud Technology Analytics for the organization is not only part of its primary operations, but also how it can understand its target clientele. Be it in service to its clients or for market research purposes; data analytics are essential so as to provide valuable insights to the company. The benefits become that they can provide services that are more in tune with the needs of its customers and also able to help the company in planning for its future operations. The organizations primarily deals in collecting and analyzing data. They find ways they can derive value from data and present it to its customers in a manner that will benefit that client. It is important that the company conclusively comprehend how analytics work and the best practices in the field. Predictive analytics is used when there is a need to understand future developments. Whether it is shifting market fundamentals, customer behavior and preferences, or the overall market environment, analytics provide these views with fair accuracy. By using current events ongoing within the subject area, combined with historical data, trends and expected changes, these analytic operations are in a better position to gain a glimpse into how the future will unfold. (Chen, Chiang, Storey, 2012). The organization a dealer in data operations will use the tools provided by data analytics to grow its business. Given that a part of its activities involves independently collecting data, analyzing it, and then selling to clients, it is important that they get to understand beforehand what data would interest their customers. Utilizing analytics of the web and other data, they can know the kind of information that customers are most likely to prefer. This way, their services will be embraced by the clients than if the company presented data and hoped it would just sell. Apart from anticipating and meeting the needs of its clients much more efficiently, data analytics can also help in identifying trends that are yet to catch on. These are trends that are yet to be discovered but show a potential for being mass-adopted once they do. Chancing upon such information can help the organization to become a pioneer in the particular area and assist in shepherding the trend into fruition. The predictive nature of data analytics then secures the company a possible lucrative avenue for future revenue. A competitive advantage is gained by being the first in embracing a particular trend. An instance of analytics being useful to a company can be an e-commerce site deciding on what to stock. The company would be called upon to collect the data and analyze it on behalf of the e-commerce company. Such a company needs to sell as much stock as possible. To do this will require an understanding of what products are most popular with its customers. By collecting data such as web visits, page clicks, duration of visit, searched items and such can only gain value when analyzed. Aggregating all this data will provide deep insights into what customers want, what they dont want and so forth. This will help the e-commerce company in giving more prominence to certain popular products, doing away with slow moving ones and even finding ways of linking products together. Analytics should put everything into perspective and lead to the making of much better decisions able to benefit the company. The organizations can also provide insights into other kinds of businesses like marketing, transportation, education, agriculture and much more. Providing the owners of these firms with expertly analyzed data will lead to faster and more informed decision making. For industries where decision making needs to be fast so as to be viable, the provision of analytics will certainly go a long way in helping (Chen, Chiang, Storey, 2012). Companies using cloud technology are provided with computing power and other resources delivered via the Internet. There is no need for investing in hardware or software components to support their operations when they can be provided via the cloud. Whether it is storage, database management, access management and applications, all can be accessed by the company employees through a browser. One of the biggest benefits of using cloud technology is the initial, and subsequent saving realized. By choosing to use the cloud, a company does not need to invest in hardware like servers or CPUs and the lot. Whether it is storage or computing power, this can be provided over the internet. The company doesnt to buy them or even maintain them. Also, the company will also be saved from buying software applications for use in its various operations. The costs of upgrading the software will be borne by the cloud service provider. The organization will, in turn, enjoy the use of up to date applications. Cloud services are usually provided on a usage basis. This means that the cloud client only has to pay for what they use. The importance of this is that companies are spared from exorbitant costs arising from capacity that is lying idle.ÂÂ   As a data-intensive company it will greatly benefit from using cloud technology in its operations. With terabytes of data already owned by the company and more being added every day, cloud technology can help the management of this data much easier. A data warehouse hosted on a cloud platform provide the capabilities of both the cloud and the data warehouse. For a company with a growing trove of data, time will come when it requires having a bigger space for the data. In a non-cloud situation, the company would have to purchase new servers to provide space. Cloud platforms are scalable, meaning that as the need for more resources arises, and then the cloud provider will be able to meet the need accordingly. As mentioned before, cloud users only need to pay for they use, as such even when the company chooses to reduce its data it will still be able to do so. Off-peak and peak capacity requirements can be met by cloud providers quite quickly as a result of having scalable systems (Haugen, Musser, 2013). Cloud platforms can be for purposes of disaster recovery and business continuity planning. System failures, accidental deletions, hacking incidents and other disasters can occur anytime. However, cloud providers usually have multiple backup options for the data they hold. Should anything happen to the primary data, they could always resort to the backups. The organization can benefit from having their precious information hosted offsite, away from potential disasters that might strike their physical premises. With just access to an internet connection, having operations back and running should happen in the shortest time possible. (Rittinghouse, 2010). Aligning Cloud Technology and Analytics to Business Processes Interface Screen Layouts The illustration below is the layout for data analytics. The illustration below is a data collection interface. The illustration below is a data reporting interface. Recommended Solution Provider Amazon Web Services is the largest and most experienced provider of cloud services in the market today. As a pioneer in the field, it has amassed enormous experience and can, therefore, meet the needs of its clients most effectively. Among the many services provided by its cloud platform if analytics. These services can be offered to any company anywhere in the world as long as the client can have access to an internet connection. The organization would greatly benefit from the world class infrastructure and service offered by Amazon Web Services. References Chen, H., Chiang, R. H., Storey, V. C. (2012). Business Intelligence and Analytics: From Big Data to Big Impact. MIS quarterly, 36(4), 1165-1188. Haugen, D. M., Musser, S. (2013). Technology and the cloud. Rittinghouse, J. W. (2010). Cloud Computing: Implementation, Management, and Security. Hoboken: CRC Press.

Ecofeminist Analysis of Militarism and the War on Terrorism :: Feminism Feminist Women Criticism

Ecofeminist Analysis of Militarism and the War on Terrorism      Ã‚   Since the start of our retaliation against terrorism, war, and the military-industrial complex used to support war, have become extremely important topics. While accomplishing its primary objective, war also destroys the innocent. War hits the young, old, women and children. The environment is partially destroyed in the country in which the war is fought. Both a feminist and environmentalist perspective are useful when analyzing militarism and its policies of domination and oppression.    Feminists see the military system as another patriarchal institution of domination that values the masculine over the feminine. War usually exploits women and other marginalized groups.    Environmentalists proclaim that the military-industrial complex is the nation’s largest industry responsible for the most pollution and mass destruction in the world.   Janis Birkland, a well-known ecofeminist and author of the essay entitled "Ecofeminism: Linking Theory and Practice", argues that this discussion would force us to accept that the enemy is not "out there" but also within us (36).    Militarism becomes an environmental issue and a feminist issue. To combine the two ideologies, ecofeminism creates a more complex thorough analysis of the destructive nature of militarism. Ecofeminism creates a new understanding and a new vision of criticizing the established military culture that exists in our world today. Ecofeminism links the oppression of women and nature as one in the same. The same system that exploits and oppresses women also turns and degrades the environment. The military destroys the environment and perpetuates the patriarchal culture by reinforcing the masculine is dominant over the feminine. Ecofeminist analysis allows citizens to become more aware and informed about the destructive nature of the military.    Militarism, a policy or principle of supporting the maintenance of a large military establishment, is more than just war and destruction of life notes James A. Donovan, a retired military general and author of Militarism, U.S.A. (25). The military is involved in nearly every aspect of our daily lives. Economic, social, cultural, and our natural world are immensely affected. Stephen E. Ambrose and James Barber, editors of The Military and American Society, assert that the military dictates our foreign policies, economic policies, allocation of natural resources, college and university programs and funding, degradation of the environment, and the education of millions of non-highschool graduates (4).    When analyzing militarism and all the social and environmental consequences, ecofeminism creates a comprehensive holistic perspective.

Essay --

There are several interactions that happen between species. They include competition, mutualism, predation, parasitism, and disease. Each one of these can affect organisms either in a positive or negative way. These are all important for organisms to evolve and become the best fit of their species. Without these interactions species would never change and would die out very easily when faced with tough environments. Competition is always over the supply of a limited resource. There are two types of competition: intraspecific and interspecific. Intraspecific is competition between the same species. This is usually beneficial to the species as a whole because it results in the best fit organism. Interspecific is competition between different species and is known to be detrimental to both species. There are three principles that apply to competition. Competition exclusion principle is when two species live together and occupy the same niche and eventually one species will out compete the other and replace it in that environment. The second principle is niche overlap which means that when two species live together over a large area one species will replace the other in part of that area. The last principle, character displacement, is when two species live together and initially occupy the same niche they may evolve to become different over time in order to avoid competition. When more than one spec ies occupy the same niche and are very similar it is common for one of them to become specialized in that area. For example if two birds are eating the same food one may develop a different beak over time in order to hunt for a different food. Mutualism is another important species interaction. Mutualism is a relationship that is benefi... ... but similar areas. They put some in isolation and some went into a mixture of other species. It was discovered that the species in the mixture evolved more diversely than those that were in isolation. They also discovered that the mixture of species changed the way they used resources. This showed that the species that evolved together were more productive than the species in isolation. The final conclusion was that â€Å"species interactions can have a major effect on evolutionary dynamics, which can in turn influence ecosystems functioning† (Timothy G Barraclough). I found the academic journals to be the most helpful. They provided a lot of information. Academic journals are the most reliable source when writing a paper because they are peer reviewed and are accurate in a specified field. All my articles stated the same information so there were no inconsistences.

Attention Deficit Hyperactivity Disorder: Neurobiology of a Disorder or

Attention Deficit Hyperactivity Disorder: Neurobiology of a Disorder or a Difference? Attention Deficit Hyperactivity Disorder (ADHD) is a phrase that has moved out of the realm of pure science or psychology and into common parlance. Like depression, the public has a general and vague sense of the "type" of person who may have ADHD, and has heard the name Ritalin, the main drug used in treatment, bandied about. As the name of the disorder implies, its symptoms present generally as "inattention and a combination of hyperactive and impulsive behaviors" (2). ADHD has only recently been able to be tangibly identified in the nervous system, and its' diagnostic criteria has continued to be revised. The discovery of specific physiological differences in the brain has enabled scientists to correlate the behavioral symptoms associated with ADHD with specific differences, mutations, or malfunctions in the brain. Though the scientific burden of proof cannot be ignored, the way in which we choose to define these differences as a "disorder" is debatable. Given both the scientific understanding of the sheer size of the nervous system and the more poetic notion of individuality, the neurobiological differences associated with ADHD are difficult to adequately define within the unlimited permutations of human personalities. The current official American criteria for diagnosing the condition of ADHD, according to the DSM-IV, is based on a child presenting at least six symptoms of inattention, hyperactivity-impulsivity, or both, that have persisted for at least six months (3). Additionally, some symptoms must have been present before seven years of age, and some type of social, academic or occupational impairment must result from these symp... ...//www.sciam.com/missing.cfm 3) DSM-IV diagnostic criteria http://www.mentalhealth.com/dis1/p21-ch01.html 4) fabulous paper by Bonnie Craymond linking ADHD and the creative personality http://borntoexplore.org/adhd.htm 5) article from "The Medical Post" by Harvey McConnell http://www.mentalhealth.com/mag1/p5m-add2.html 6) great graphic http://www.sciam.com/missing.cfm 7) pharmacology information on Ritalin http://www.mentalhealth.com/drug/p30-r03.html 8) list of myths and corrections about ADHD http://www.add.org/content/abc/myths.htm 9) article from "Time" by Claudia Wallis http://www.mentalhealth.com/mag1/p51-adhd.html 10)"Scientific American" article by Kristin Leutwyler http://www.mentalhealth.com/mag1/p51-adhd.html 11) part of Barkley article diagramming a psychological model of ADHD http://www.sciam.com/missing.cfm

Lord Jim Essay

â€Å"The writers, I do believe, who get the best and most lasting response from the readers are the writers who offer a happy ending through moral development. By a happy ending, I do not mean mere fortunate events – a marriage or a last-minute rescue from death – but some kind of spiritual reassessment of moral reconciliation, even with the self, even at death. † In his literary masterpiece, Lord Jim, Joseph Conrad’s theme development is complex but mirrors Fay Weldon’s statement. Dealing with the paradox of whether a human being is capable of both good and evil the moral focus of the novel is the degree of the central characters guilt, his related attempts at self-justification, and in the end, whether or not good works can make up for one bad act. As will be supported in the following paragraphs, Lord Jim is a story of guilt, punishment, obsession to regain lost honor, and moral rescue. Within the opening pages of the novel, Conrad’s central character is presented as less than the romantic hero. Described as being â€Å"an inch, perhaps two, under six feet† (Conrad, p. 9) Jim, the young son of a minister, is drawn to the sea as a youth and has developed a romantic view of himself as one who will meet crisis with calmness and determination. Ultimately, he is not shaken in this belief by his failure to reach the cutter of his training ship. As the plot continues, due to an illness, Jim is left behind in Singapore when his ship returns to England. As a result, he decides to take berth on a local steamer, the Patna, which is involved in an accident. Faced with what he determines to be a hopeless situation, he jumps and deserts his ship when it appears that the Patna is going to sink with all 800 passengers onboard. When it becomes known that the passengers survived, Jim becomes a social outcast. Despite the fact that he was â€Å"one of us† (Conrad, p. 63) his jump â€Å"into a well-into an everlasting deep hole. . . .’ ‘(Conrad, p. 87) associates him with the other officers, known as troublemakers, who have deserted the Patna. His offense is one upon which the Court of Enquiry can have no mercy. Jim however, refuses to accept this association and does his utmost to distinguish himself from them as evidenced by the quote â€Å"They all got out of it in one way or another, but it wouldn’t do for me. † (Conrad, p. 64) He even goes to the extent of attempting to pardon himself as is evidenced when he reports to Marlow, â€Å"There was not the thickness of a sheet of paper between the right and wrong of this affair. † (Conrad, p. 100) Not entirely convincing however, his hope is that he can ultimately rehabilitate himself. As in his first failure in the training ship, he remains certain that he can still be prepared for any emergency and has only been betrayed by circumstances. He finds it impossible to accept his weakness and chooses not to stay in a place where men know his story. Therefore, he is driven farther and farther east in the search of a refuge where he can start over again by establishing himself as a trustworthy man and seeking escape from his feelings of guilt. In what seems to be a distinct second part of the book Lord Jim, Jim is able find relief from his guilt by settling in the remote village of Patusan. Acting as an agent for the trader Stein, it is here that he rises to be â€Å"Lord Jim,† where the â€Å"jump† is never questioned, and the natives become dependent on his strength and character. It finally seems that he has successfully isolated himself from his past, in a place where, â€Å"The stream of civilization, as if divided on a headland a hundred miles north of Patusan, branches east and south-west, leaving its pains and valleys, its old trees and its old mankind, neglected and isolated. † (Conrad, p170) Despite the fact that he has achieved â€Å"the conquest of love, honor, men’s’ confidence,† (Conrad, p. 169) his past comes in search of him. Gentleman Brown and his crew invade the â€Å"wall of forests† (Conrad, p. 307), which keeps Jim in his isolation. Physically, as determined by numbers, the people of Patusan are more that a match for Brown, but mentally Jim is helpless before this man who holds scorn for mankind and who â€Å"would rob a man as if only to demonstrate his poor opinion of the creature†. Conrad, p. 261) Brown opens the wound of Jim’s past when he asks whether he had â€Å"nothing fishy in his life to remember that he was so damnedly hard upon a man trying to get out of a deadly hole by the first means that came to hand-and so on and so on. And there ran through the rough talk a vein of subtle reference to their common blood, an assumption of common experience; a sickening suggestion of common guilt, of secret knowledge that was like a bond of their minds and of their hearts†. (Conrad, p. 86) Everything that Brown says recalls Jim’s past weaknesses and thusly undermines his certainty that he has placed his past cowardice behind him. As a result, Jim finds that his inner peace was just an illusion, that â€Å"his fate, revolted, was forcing his hand† (Conrad, p. 290), and that his ability to act decisively is paralyzed. He allows Brown and his followers to leave the country unharmed if they promise to take no life. They however break the pact by killing the chief’s son, Dain Waris. With solitude shattered, Jim sees the path of destiny before him because he guaranteed the lives of all the people against Brown and his men. He feels that he can only conquer his fatal destiny by suicide, so that â€Å"the dark powers should not rob him twice of his peace†. (Conrad, p. 302) Though given the opportunity, he does not try to escape with Jewel, but allows himself to be killed by Doramin. Upon reflection of the events of Jim’s life Marlow understands, with sad irony, that for Jim the sacrifice might seem ‘an extraordinary success† (Conrad, p. 07) for â€Å"that in the short moment of his last proud and unflinching glance, he had held the face of that opportunity which, like an Eastern bride, had come veiled to his side. † (Conrad, p. 307) Therefore, at last, Jim feels himself become a hero by finally being given the heroic chance he had been waiting for. Twice before (on the decks of the training ship and Patna) he had failed to act heroi cally when given the opportunity to act with honor and courage. At the end of the novel, by offering his own life to Doramin, Jim is able to face and pass the final test with bravery although it costs him his life. Thus, the novel ends on a positive note because Conrad’s central character triumphs when he finally receives moral redemption. It certainly may sound peculiar to say that the death of the hero provides a successful ending to the novel. Usually, such an ending would be considered to be unsuccessful and in fact, to be a tragedy. However, in Joseph Conrad’s Lord Jim, as the central character, Jim is plagued by guilt over an incident that occurred in his youth. It is this very incident that has dominated his life from the very beginning pages and despite Jim’s â€Å"conviction of innate blamelessness,† (Conrad, p. 4) he was to blame, and the rest of the book is taken up with his attempts to deal with his actions. He, in a sense, becomes obsessed with redemption and each choice he makes is controlled by this need. It is only in the end that he comes to the realization of the significance of his choices and to the fulfillment of his destiny. Cowardice in the fac e of the crucial test was contained in Jim’s destiny and only by realizing that he will never be able to run away from himself could he atone for his offense. In the end, as described by Marlow, Jim â€Å"passes away under a cloud â€Å"(Conrad, p. 307), as he had lived under a cloud. Marlow suggests the irony of his narrative by saying that â€Å"Not in the wildest days of his boyish visions could (Jim) have seen the alluring shape of such an extraordinary success! † (Conrad, p. 307) Thus, it is only through this last and final act that Conrad’s Lord Jim was finally able to reach success by bravely giving up his life for respect, honor, and redemption.

“A Good Man Is Hard to Find” – Selfish Grandmother

Grandp arnts atomic number 18 the parents of ones own parent. Grandparents rifle and motor machinee for you whenever your parents are non. In slightly situations, grandmas are more involved with the grandchildren than either family member. In A Good troops is stiff to Find, the main characters is the grandma and her son, Bailey. The sons family goes on a family va flushion to Florida. The granny tags along subsequentlyward she insisted non to ride along. She didnt trust to be unexp poleed alone at kinsperson and wanted to keep the kids caller on the ride to Florida.Through come forth the unhurt yarn, the family experienced certain showcases that the granny k non is to rap for the familys fate and tragic end point. She t experienced stories to the children roughly the old days and compared it to present day in the level. Also she insisted to make a correspond stymys and gestures that could rich person been avoided if she did not flummox on the trip. A Good populace is intemperately to Find is an ironic human activity for this perfectly narrative by Flannery OConner. The southern Gothic writer wrote about the things she observed in Georgia. Her stories were far from the public because her ending fates of the characters were dramatically disastrous.Clearly stated, the nanna is to blame for the familys fate because of the unhoped-for travail to stop at the plantation raise, the cat a board the car ride, and recognizing the Misfit and his fellows. Bailey and his family re sided in Georgia. The passage trip was expected to be a success, but made a tragic turn at the end. They left Atlanta with the nanna, Bailey, his deuce children, June Star and tush Wesley, and the mother of the children with the youngest child in her arms. The grandmother sit in the middle of the backbone seat with John Wesley and June Star on either side of her.Bailey and the childrens mother and the cosset sat in front. Their planned pass to Florida had an additional unplanned member in the car. Pitty prattle, grandmas cat, was the uninvited member, who sat on the grandmothers roach in the back seat. The grandchildren listened to the grandmothers childhood stories of Tennessee as they focus on their comic books. Halfway to Florida they made their outset stop at The Tower and resolute to eat dinner. After dinner, Bailey and his family continue their excursion to Florida. As they drove off, the grandmother continued telling her stories.She started one childhood story about a plantation that she washed-out most time at a young age. The kids got interested in her story because she verbalise about the menage having a secret panel where silver was hidden. The kids were stirred up and wanted to know more. The grandmother spy a plantation with very standardised features like the one she visited a lot. Her proclamation of recognition made the kids beg. The baby began to screeching and John Wesley kicked the back of the seat so hard that his father could feel the blows in his kidney (OConner, 1080).As stated above, the screams of excitement and curiosity of the children and the convincing grandmother persuaded Bailey to turn around and go pot the dirt road where the enamour of the house with the secret panel stood. The grandmother lastly convinced her son to go up the dirt road because she unplowed describing the rush of joy to see the house with the secret panel was nearby. The grandmothers insistence to stop at the plantation house by drive see a road off the alley is one supporting fact proving that easy all the events caused by the grandmother go forth be the reason for the familys fate.On the softly road, everyone kept to themselves all the excited as they watched the trees pass by. Bailey asked, how further more, and the grandmother replied, Not much further. The grandmother model to herself as she remembered that this plantation house they were driving to be genuinely in Tennessee an d not in Georgia. Instantly, the thought was so uneasy that she turned red in the slope and her eyes dilated and her feet jumped up upsetting the valise in the corner. The instant valise moved the basket below it rose up Pitty Sing, the cat, sprang onto Baileys shoulder joint (OConner, 1081).After she realized this drive down the road was unnecessary and held it in because she knew Bailey and the children would be upset. drive over a long hill, she rendered to what would actually be on the other side of the hill. Since the plantation house didnt exist. When Pitty Sing jumped onto Bailey, he was so surprised and confused control of the car. The car with the whole family flipped doubly then landed in the ditch off to the side of the road after the big hill. Again the grandmother is responsible for another event the family has experienced.The cat jumped on Bailey causing the car to crash. This could have been prevented if she would have left Pitty Sing at home like Bailey requ ested because he did not want the cat with them on the family pass or if she could have hang oned home since she did not want to go to Florida, but Tennessee instead. moreover then again, the grandmother seemed it was alright and naught would be wrong with bringing the cat. Moments after the chaos of the accident had settled Bailey patched a car coming from the end of the road. The car approached the family and parked near the car and the family.Three individuals came out the car and looked into the ditch onto the family. The whole family was in pain and hurt from the car flipping. They screamed for help as the ternion walked down to them. The grandmother noticed that one of the individuals was somebody she knows or saw before. She realized and spoke out loud that all leash men were convicts that have escaped from prison house and were driving down to Florida to hide out. The draw of the trio was the Misfit. He told the grandmother that the surmount thing she could have done was stay quiet.The two accomplices of the Misfit took Bailey and his son, John Wesley, into the woods. Soon after the mother, the baby, and June Star were walked into the woods. Gunshots went off in the woods. The Misfits statements and actions examine to a much more insistent extreme that which is hinted at by the grandmothers sort (Owens). Leaving the grandmother alone and buy the farm to kill by Misfit since the other two men were in the forest. She kept reminding him how ingenuous of a man he was to stop and help them. She exclaimed to Misfit, Youve got effectual bloodI know you wouldnt shoot a lady I know you go from nice people Pray the Nazarene ought not to shoot a lady. Ill give you all the money Ive got (OConner, 1086). Misfit had enough of her yapping and shot her dead with three gunshots to the chest as she lay in the ditch. In her final moment, the Grandmother reaches out and touches the Misfit, whispering Youre one of my own children . The Misfits final commen tary on the grandmother is that she would of been a good woman . . . if it had been somebody there to shoot her every minute of her career (Overview Wilson).The familys fate ended with them universe murdered by the Misfit and his companions. The grandmother could be perfectly blamed for this whole event because if she would have stayed home, left the cat behind, and not recognize the Misfit. The tragic and sad achievement was the final situation that the grandmother allow for ever put the family into ever again. The good man the grandmother claimed the Misfit was and his two friends are murderers. Throughout the story the ironic human activity is connected to all three situations the grandmother placed the family in causing their ending fate of death. She is selfish and pushy in fact, her desire to see a house from her childhood results in the familys death at the end of the story (Overview Wilson). Clearly stated, the grandmother is to blame for the familys fate because of th e unexpected effort to stop at the plantation house, the cat aboard the car ride, and recognizing the Misfit and his fellows. purview was a key part that contend by the grandmother throughout the short story of OConner. The moral of the story helps the reader realize that it is hard to catch out a good man. ? flora CitedOConner, Flannery. A Good Man Is Hard To Find. literature and Ourselves. 6th ed. New York Pearson, 2009. 1075-087. Print. Overview A Good Man Is Hard to Find. utterly Stories for Students. Ed. Kathleen Wilson. Vol. 2. Detroit Gale, 1997. Literature Resources from Gale. Web. 24 Sep. 2012. Owens, Mitchell. The Function of soupcon in A Good Is Hard to Find. . Studies in Short Fiction 33. 1 (Winter 1996) 101-106. Rpt. in Short Story Criticism. Ed. Janet Witalec. Vol. 61. Detroit Gale, 2003. Literature Resources from Gale. Web. 24 Sep. 2012.